Social media has taken over the way the hospitality industry does business. There is more information coming out of the web, onto your smart phones than can be processed. In order for the hospitality to keep up with the trends of today they have to hire someone that monitors Facebook, Twitter and other social networks. Smaller hospitality industries cannot afford to hire someone to maintain the daily activity of those sites. In order to reach the hospitality industries target market they must post to social media. This article gives a few resources for the smaller hotels, restaurants and such to keep up with the fast pace social technology. There is a company that will develop a mobile phone app for just $49.99 with a monthly maintenance fee of $4.99. Most people search the web on their phone, but if your phone is not mobile friendly you will not be found. There is a free website that smaller hospitality industry owners can go to and check to see if their site is mobile friendly. There are a few other tools out there that will post messages for you across several social medias. There is also sites that check to see when the social networks have mentioned the hotel/restaurant name so you can respond with feedback. The small hospitality owner is not left out and these items will help them stay up with technology.
Sunday, March 27, 2011
The Customer in Control; The New Engagement Technology
Sunday, March 6, 2011
COMING SOON to a Phone (or tablet) Near You
Summary
Why the growth of smart phones is so appealing to the hospitality industry. Technology of wireless touch screens have been around for years but now everybody wants them. This article talks about the three main reasons why these devises are taking off in the hospitality industry. The number one reason is the highly appealing devices that the majority of people want to have with them at all times. These devices are both visually appealing and very easy to operate. The second reason which is just as important is the software applications that the devices have. The software can exchange information with each other. You now have the ability to accomplish several items in one handy device instead of having multiple devices. These devices come with GPS capabilities out on the road, phones, cameras, etc. The other necessity to have all these capabilities on one device is the large amount of gigabytes these devices can hold and the bandwidth capabilities. These devices also have 3G capabilities which makes the devices fast enough to be useable. The applications that are available seem to be targeting travelers and to young adults which is why the hospitality industry is jumping on the bandwagon.
Reflection
I was skeptical of the devices at first coming from the baby boomer era. I decided to purchase an iPad, 64G with 3G capabilities. I absolutely love what I can do with it. I have several apps geared toward the hospitality industry. Right now I am just testing them but I would have never purchased an iPad but it is very friendly to use and I can use it anywhere. Some of the apps that I have which are related to the hospitality industry is: TripAdvisor, OpenTable and HotelPal. HotelPal lets you see all the hotels in the area, the cost of the room and the features of each hotel. You can make a reservation right from the app. OpenTable allows you to see when tables are open at a restaurant and make a reservation without ever having to pick up your phone or find one in the area. TripAdvisor allows you to find hotels, restaurants, flights and things to do in the area all in one handy app. People spent hundreds of dollars for GPS systems and now you can get the google GPS system for free. The iPad is big enough where I can see it without my glasses on. Now that I have an iPad I am now thinking of giving up my old cell phone to purchase a smart phone.
Inge, J. (2010, Fall). COMING SOON to a Phone (or Tablet) Near You. Retrieved March 6, 2011, from Hospitality Upgrade: http://hospitalityupgrade.imirus.com/Mpowered/book/vhu10/i3/p12
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